Why GuideRock?
Your business is our business

Our relationship-based approach
60 years of combined experience in financial services
We are industry veterans dedicated to helping SMBs navigate their financing options.
Secured more than $5 billion in working capital
We have secured more than $5 billion in working capital to small and mid-sized businesses across a wide range of financing products.
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Strong industry partnerships
Our clients leverage these relationships to secure the best financial products tailored to their business.
Care and dedication
Every member of the founding team grew up in households of small business owners. We understand the energy and sacrifice you put into your business, and want to make your life easier.
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Honesty and transparency
Last, but most importantly, we understand that business financing can be confusing and at worst predatory. We are committed to get you the best available financing options and give you the power to choose what's best for you.
We're here to help you succeed
Real People
We serve as a trusted advisor with dedicated support beyond the initial transaction. We are invested in our clients' success.
Strategic Banking Relationships
We provide access to various banking relationships which enables us to provide bank-level rates and the stability of established financial institutions.
Direct Access to Underwriters
We ensure a seamless process with quick and personalized responses throughout the entire relationship.
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Tailored Options
We help our clients secure tailored solutions, offering flexibility in terms, rate and repayment terms.
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